Social Media Analyst, Lead

Partner Services · Portland, Oregon
Department Partner Services
Employment Type FT Exempt
Minimum Experience Experienced




Who are we? 

Thesis, a digital agency in Portland, OR. We’re hell-bent on humanizing the relationship between people and brands, which starts with our teams: real people making real work. 

Come as you are. Bring what you bring.  We've been around for 17 years. Thesis at its core is a full-service agency that believes our strength is in our approach—that the work we make is only as strong as the thought—and data—we put behind it.  That sounds intense. But make no mistake, we also play real hard. 


The Job 

Do you have a deep passion for all things social media and finding insights that make strategy tick?  We’re looking for someone who is enthusiastic, intellectually curious and confident in both social insights & analysis, while speaking the language of brand content strategy. Someone who wants to understand what resonates with end users, drives conversions and retention, while also building trust among target audiences. With proven experience in the analytics world ; you’re comfortable with all the social tools in the arsenal and enjoy coming up with innovative ways to meet  clients’ needs. TL;DR, you're an insights guru!

 

What You’ll Be Doing 

 

You will be tasked with identifying opportunities in the client’s social media data to deliver actionable insights – using social listening tools, data analytics platforms and native social platform tools (IG Insights, YouTube Analytics, TikTok, Snapchat, etc.). This role requires someone who is able to work cross functionally with a variety of teams, including brand managers, marketing scientists and creative teams to shape strategic recommendations that will inform the future landscape of social marketing content. 


Functions: 

  • Works closely with social listening data to synthesize observations using qualitative and quantitative methodologies.
  • Present analyses and findings to category social managers and global social stakeholders, as well as develop and maintain relationships with them in order to stay up to date and understand each channel strategy and overarching goals.
  • Will be working to recommend and execute A/B test plans and analytical approaches that help the client understand what concepts and/ or ideas resonate best with target audiences.
  • Experience with building out dashboards that lead to effective campaign reporting and tactical learnings based on social media campaign objectives.
  • Storytelling your way through social media trends and datasets.


As for experience, you need:

  • BA/BS degree or equivalent work experience
  • 5+ years experience in social media strategy/ analysis, digital marketing, and/or content strategy
  • An understanding of the media, marketing and digital advertising landscape
  • Experience with creative storytelling, synthesizing channel insights, and the ability to bring consumer data to life for marketing stakeholders
  • Strong communication and interpersonal skills
  • Former agency experience (digital media) strongly encouraged to assist in navigating client/ agency stakeholder asks and projects
  • Exceptional project management skills with a keen eye for detail
  • Ability to work in fast-paced and dynamic environment; proven track record working across complex cross-functional teams


Critically, be hungry to learn and grow beyond this job description. Still with us? Cool! Let’s talk.



Workplace equity is not a single checkbox. 

©2021 Thesis, Inc. – Confidential and Proprietary 2 of 3

It's a new way of thinking, of working, and of moving through the world. At Thesis, we prioritize diversity, equity, and inclusion. You'll see this in our hiring practices, growth plans, and workplace programs—because our agency, our work, and our society are better when diverse perspectives come together. 

 

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  • Location
    Portland, Oregon
  • Department
    Partner Services
  • Employment Type
    FT Exempt
  • Minimum Experience
    Experienced