Principal CRM Strategist

Strategy / Performance · Portland, Oregon
Department Strategy / Performance
Employment Type FT Exempt
Minimum Experience Manager/Supervisor


Who are we?


Thesis, a digital agency in Portland, OR. We’re hell-bent on humanizing the relationship between people and brands, which starts with our teams: real people making real work.

Come as you are. Bring what you bring.


We've been around for 20 years. Thesis at its core is a full-service agency that believes our strength is in our approach—that the work we make is only as strong as the thought—and data—we put behind it.


The Job

Thesis is seeking a Principal CRM Strategist to help with strategic planning, deployment, maintenance, and ongoing reporting for enterprise CRM efforts. This role will partner closely with external and internal teams to develop and influence programming, optimize performance, proactively develop channel strategies, testing plans, and target audience segmentation, while also identifying opportunities to streamline efficiencies. This position will include a mixture of strategic thinking, data analysis, planning, program management, and collaboration with multiple teams. 



As a person, you are

  • Detailed: You double check your work and run QAs to ensure your work is of the highest quality.
  • Curious: You have an insatiable drive to uncover performance insights and constantly seek solutions.
  • Collaborative: You are willing to roll up your sleeves alongside a team of strategists, analysts, creatives, and engineers to develop data-driven journeys that improve customer experiences.
  • Dynamic: You thrive in a multi-dimensional environment, and are able to handle multiple initiatives and rapidly changing priorities while influencing outcomes.

 As a worker, you will

  • Develop measurable customer relationship marketing communication programs that nurture brand relationships, increase engagement, and grow lifetime value
  • Define programmatic orchestrations for email, in-app, trigger, drip-campaign strategies, learning agendas, and test designs across product journeys to improve experiences and drive business goals
  • Partner with marketing, creative and technical teams to develop channel-right designs, messages, and automations that drive 1:1 connection at scale 
  • Work alongside analysts to develop audience segments and attribution models that support stakeholders’ growth initiatives 
  • Collaborate with teammates on content strategy to ensure campaigns are supported across digital ecosystems  
  • Translate data into clear and actionable recommendations to improve performance and contribute to performance reports
  • Identify conversion roadblocks and opportunities for improvement across digital touchpoints to support customers’ journey pathways
  • Work alongside a diverse roster of clients from numerous industries
  • Design and produce scheduled reports for clients
  • Communicate and present complex strategies, program orchestration, customer journeys, and analytics in a way that can be easily activated and understood
  • Present recommendations, status reports, and recaps to stakeholders

As for experience, you need

  • 5+ years of hands-on experience executing marketing programs
  • Experience working in a corporate environment
  • An insatiable drive and determination to rapidly find solutions to problems 
  • Experience leading work across ecommerce, native apps, email, SMS, and other digital platforms 
  • Experience with reporting, tracking, and developing audience and performance insights
  • Executive coordination and presentation skills 
  • Creative and strategic problem-solving skills
  • Exceptional initiative, attention to detail and follow through 
  • Positive demeanor and good sense of humor a plus

But even better, you have

  • Familiar with tools such as Tableau, Adobe Analytics, SEMRush, Miro, and Figma 
  • Digital agency experience
  • Understanding and belief in the value of a diverse workforce.   
  • Ability to work in our Portland office.


Critically, be hungry to learn and grow beyond this job description.


Still with us?

Cool! Let's talk.



Workplace equity is not a single checkbox.


It’s a new way of thinking, of working, and of moving through the world. At Thesis, we prioritize diversity, equity, and inclusion. You’ll see this in our hiring practices, growth plans, and workplace programs—because our agency, our work, and our society are better when diverse perspectives come together.


EEO/AA Employer/Vets/Disabled/Race/Ethnicity/Sex/Sexual Orientation/Gender Identity/Age

Thank You

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  • Location
    Portland, Oregon
  • Department
    Strategy / Performance
  • Employment Type
    FT Exempt
  • Minimum Experience